The New Fashion Jackson!

Today is such an exciting, and long awaited, day! I'm beyond thrilled to debut the new website & branding for Fashion Jackson! I seriously can't believe the day has finally come! There are so many new and exciting features that I'm going to walk you through in this post, but first I want to talk briefly about the process and my thoughts behind launching a new site.

Since I launched my site, I have always used a template. At the time it was the best option for my needs & budget especially since the blog was just a hobby. A few years and a few templates later, I was still searching for the perfect site. At the end of 2016 when I took the blog full-time, I decided that was the best time to get a custom site. But my instant gratification kicked in and I downloaded [again] another template. Come 2017 I was in the same place. Still wanting something more.

Fast forward to April 2018 and I finally decided it was not only time, but necessary for my business needs & goals to work with a designer & developer. That's where Victoria came in.

Long story short, we started the process in April 2018 and here we are today. I couldn't be more thrilled with how everything turned out. I told her numerous times I felt like she was living in my mind and creating things I always wanted, but never knew I needed. I'm so grateful for her talent and also for Lisa who coded everything to make the site run beautifully!

Ok now to the fun stuff!

The first thing you'll see when you land on the home page is the newest blog post. This is pretty self explanatory, but I love the feature to shop the post on the home page. You'll also notice I have left style tips or size notes for the featured items. I get so many questions regarding size, I loved the idea of adding this feature!

Above the new post is a dynamic menu bar. As you hover over each category there will be drop downs so you can browse that category more specifically. You'll also notice a shop category in the menu bar. This is a completely custom curated shop which I will be updating regularly.

Another section you should take a look at are the Travel Guides. I'm working on getting more guides loaded this week, so make sure to check back soon!

The next section is probably my favorite, meet "The Dailies". This is where I will show you my daily favorites—the types of things that are too good to only live for 24 hours in an Instagram Story, but not long enough for your standard blog post.

Whether I’m sharing a daily look, my fave beauty products, or a new hot spot in Southern California, with The Dailies, you can follow along with all of my everyday adventures!

Following The Dailies, is what we call the "mini shop". This will be an area I will add items that I'm either getting lots of questions about, or maybe something that I recently talked about or posted on Instagram. There is a "stalk it" link, which will take you to a post where I have previously worn the item as well as a "shop it" link, which takes you to the retailer's site.

Next up are recent posts, followed by featured & trending posts. You will notice above the recent posts area on the right side are specific categories. If you click on one of those options, you will be taken to a page dedicated to that category! For example, click on beauty, and every post regarding beauty can be found here. Each of these category pages also have mini shops (like on the home page) which will be updated with my favorite or most talked about products.

As we near towards the end of the homepage, is the section called "Happening Now". This is a spotlight section of items I've been coveting, recent purchases, brand highlights, etc. I plan to update this section weekly with new favorites.

Following Happening Now is a fun area I love to call "So, Real Quick". This is a space just for something I want to quickly highlight. Maybe its a new coffee shop in the neighborhood, or a playlist I'm listening to on Spotify. Posts here might last 24 hours or 1 week.

Be sure to check back for Happening Now & Real Quick Updates!

Finally, we end with a social media round-up & footer. You can follow me via, Instagram, Pinterest, & recent outfits. Also, if you haven't already, make sure to sign up for my newsletter (featured at the bottom &/or a pop-up). I will start sending out weekly newsletters on Fridays. There will also be exclusive emails with sale alerts, giveaways, and more FJ content!

I really hope you guys enjoy the new site; it was designed with you all in mind! And of course thank you for your constant support and following over the years! I honestly couldn't do this without each and every one of you!

Leave a Note

Load All 24 Comments

  1. Tina Olroyd said:
    Posted 2.18.19 · Reply

    Beautiful! Looks so good!

  2. Posted 2.18.19 · Reply

    Congratulations! Your new website is fabulous. I wish you many more successful years of blogging.

  3. Posted 2.18.19 · Reply

    This is GORGEOUS. I’ve been wanting to have Victoria re-do my site for sometime, and yours is one of my favorites of hers so far! SO functional and creative. Congrats!

  4. danie said:
    Posted 2.18.19 · Reply

    Love the new design, so clean !!

  5. Erin Whiteside said:
    Posted 2.18.19 · Reply

    Congratulations on the new site. It is beautiful!

  6. Posted 2.18.19 · Reply

    Looks amazing, Amy! Can’t wait to play around with the site and then basically buy everything you wear.

  7. Marta said:
    Posted 2.18.19 · Reply

    I really like the new look! It’s functional and clean but it still looks like a blog which I love.

  8. Celesta said:
    Posted 2.18.19 · Reply

    This is what website dreams are made of!! You and your site will forever be my inspiration! Great job!

    • Posted 2.18.19 · Reply

      Seriously, they did such an amazing job! Thank you for your kind note xx

  9. Bri said:
    Posted 2.18.19 · Reply

    Congratulations! I don’t know how the site looked previously, but it’s just amazing now! I’m going to browse more around 🙂
    I started a blog less than a year ago, but I never felt satisfied with my theme. I hope later to find my site style too ^_^

    Bri |

  10. Liz said:
    Posted 2.18.19 · Reply

    Love! You’re my fave “influencer” out there right now, so I can’t wait to spend more time on the blog (always checking out your IG posts!).

    P.S. The commenting feature is already much easier to use!

    • Posted 2.18.19 · Reply

      Thank you so much and so happy to hear that!!!! xx

  11. Robin K said:
    Posted 2.18.19 · Reply

    Congratulations! I love following your site on IG… now a new site of yours to follow… awesome!

  12. Lesley said:
    Posted 2.19.19 · Reply

    Wow! It looks amazing, Amy! So proud of you and your accomplishments.

  13. Posted 2.19.19 · Reply

    Absolutely in love with the new website! We all need a refresh sometimes.