My Honest Review of the Goyard St Louis GM Tote

Fashion Jackson Wearing Anine Bing Black Sweater Levis Ripped Jeans Chanel Slingbacks Goyard St Louis GM Tote Black Tan
Fashion Jackson Wearing Black Sweater Levis Ripped Jeans Chanel Slingbacks Goyard St Louis GM Tote Black Tan

Over the past few years, I've started investing in designer handbags. I wanted to find timeless & classic styles that would hold up over over the years, especially with all they wear they would go through. One of my more recent designer handbag purchases was the Goyard St Louis GM tote. I was in the market for a new tote that I could use mostly for work & travel, and ultimately decided on the Goyard St Louis GM tote. I'm still so happy with my decision, so today I'll be sharing my honest review of the Goyard St Louis GM tote, as well as answering some of your most asked questions.

 

Outfit Deatils

Sweater (wearing XS - similar) | Jeans (TTS) | Chanel Slingbacks (similar) | Celine Sunglasses (similar) | Goyard GM Tote

Fashion Jackson Wearing Black Sweater Levis Ripped Jeans Goyard St Louis GM Tote Black Tan

About Goyard

First, a little about the Goyard brand. Prior to the House of Goyard, was the House of Martin and Morel, founded in 1792. Specializing in box-making, trunks, and packing, the house was ahead of its time, focusing more on packing garments and delicate items. In 1845 the House of Martin and Morel hired 17-year old apprentice François Goyard who would work for 32 years before passing down to his son Edmond Goyard in 1885. Edmond turned the now iconic store on rue Saint-Honoré into a shopping destination for the elite. By opening state of the art factories, he had complete control of the manufacturing process ensuring the highest level of excellence in workmanship. The House of Goyard was bought in 1998 by Signoles, who shared the same passion for high quality production and craftsmanship. Within 10 years the Goyard brand was re-established with timeless elegance, craftsmanship and exclusivity.

Fashion Jackson Showing Goyard St Louis GM Tote Interior
Fashion Jackson Wearing Anine Bing Black Sweater Levis Ripped Jeans Goyard St Louis GM Tote

Goyardine St Louis GM Tote Fabric, Size, & Price

I bought my tote at the original Goyard boutique on rue Saint-Honoré in Paris during the fall of 2017. As there are no details online regarding pricing (the don't give out via email or phone either), I was really unsure of the exact price prior to visiting the boutique. I purchased my Goyard St Louis GM tote for $1,100 USD (based on the conversion rate at the time). Because this was over a year ago, I am not sure if the prices have changed, and it makes it a little more complicated since I bought it abroad and there is obviously a conversion rate to factor in. If you want to purchase a new Goyard product, you'll have to visit one of their worldwide boutiques. If you're interested in purchasing a pre-owned Goyard product, I recommend The Real Real & What Goes Around Comes Around. Also, eBay Fashion has an authenticated shop which sells luxury designer handbags, including Goyard.

The Goyard St Louis GM tote measures 22.25" x 13.25" x 7.25" and has a 7.625" x 4.25" detachable leather pouch. To clarify, the pouch does detach, however the strap that attaches to the pouch stays attached to the shoulder straps. The shoulder strap has approximately an 8.5" drop. Although its appearance is similar to leather, the Goyardine is made with natural coated cloth mixing linen and cotton, which creates the iconic canvas fabric.

Fashion Jackson Showing Goyard St Louis GM Tote Interior

Interior Tote Contents

Laptop | Truffle Large Pouch | Truffle Mini Pouch | Gucci Wallet | Gucci Keychain | Phone Case

 

FAQs about the Goyard St Louis GM Tote

  • How do you keep it organized? I use a few of my Truffle cases
  • What’s the most versatile color? My personal choice was black & tan because it goes with most of my apparel. I also love the white!
  • How do you care for your bag? I didn't do anything specific - read here for more care tips
  • Does it hold its shape? So far, yes.
  • Did you/can you monogram? I didn't monogram mine, but yes, you can. Read here for more details
  • Does it close? If not, is that a problem? There is no top zipper. Only when traveling do I wish there was a top zipper
  • Can you fit your laptop in it? Yes, with plenty of room.
  • Weight capacity? I don't know the exact weight capacity, but the heavier it gets, the less comfortable the shoulder straps become
Fashion Jackson Wearing Anine Bing Black Sweater Levis Ripped Jeans Chanel Slingbacks Goyard St Louis GM Tote Black Tan
Fashion Jackson Wearing Anine Bing Black Sweater Levis Ripped Jeans Chanel Slingbacks Goyard St Louis GM Tote Black Tan

My Review of the Goyard St Louis GM Tote

Now that I've had the tote for over a year, it's definitely seen is fare share of use. While it isn't my "everyday" bag, I do use it about 2-3 times a week for work as well as every time I travel (for a few months it was even my gym bag). It honestly still looks brand new, except for the pen ink stain on the interior - oops. The straps don't show any signs of wear or cracking and the canvas is still in excellent condition.

Day-to-day I carry my 13" laptop, a couple Truffle pouch organizers, phone, wallet, keys, sunglasses, and maybe a few other small items. There is more than enough room. When traveling I'll carry the same items, as well has a small handbag, my headphones, a book, water bottle, and sometimes a neck pillow. Again there is plenty of room. It's almost like my Mary Poppins bag!

A lot of you guys asked why I chose the Goyard Tote over the Louis Vuitton Neverfull (MM or GM), and honestly it was just personal preference. Louis Vuitton makes beautiful products which I love, but I was more attracted to the Goyard tote at the end of the day. If you're deciding between the two brands, you honestly can't go wrong. I haven't reviewed the LV Neverfull, so I can't compare the Goyard tote to Louis Vuitton tote. Below I'm sharing my pros & cons about the Goyardine St Louis GM Tote.

  • Pros: durable, classic, holds a ton, less expensive than the Louis Vuitton Neverfull MM and GM
  • Cons: still costly, straps aren't comfortable when bag is heavy, no top zipper to close tote

Would I buy the tote again? Yes! As someone who doesn't take the best care of my handbags (I'm a little lazy), this bag seriously still looks brand new! Quality will always win in my book. Let me know in the comments below if you still have more questions.

Photos: Arielle Levy

Leave a Note

Load All 17 Comments

  1. Barbara Wipf said:
    Posted 2.21.19 · Reply

    Hello, I’m a newcomer to your site and having been enjoying the chance to see all of your chic and classic outfits. I often want to see which designers you are wearing but you often note designers who are similar instead. Can you share the sources for what you are really wearing? For example, the black sweater for your review of your Goyard tote?

    • Posted 2.21.19 · Reply

      Thank you for your note! I linked the exact sweater I’m wearing (from Anine Bing), as well as a similar budget friendly style. I will always include the exact links to the items I’m wearing (as long as they are available online). If you still have questions about something, please feel free to email me! xx

  2. Jessie said:
    Posted 2.21.19 · Reply

    I was obsessed with this bag when I saw it on your website! On a trip to New York last year, I invested in the Artois (cuz it has a zipper and sometimes I’m a mess) and the Saint Marie clutch to keep my junk together (it helps)….thanks for introducing me to this brand because I wasn’t feeling it with the LV tote since everyone has it! Oddly enough, I get a lot of compliments on it – mostly from men!

    • Posted 2.21.19 · Reply

      I think its such a classic design and more unique since not as many carry Goyard. I think that’s what ultimately grabbed my attention.

  3. T said:
    Posted 2.21.19 · Reply

    Do you have any recommendations for totes for travel that zip close?

  4. Julie said:
    Posted 2.21.19 · Reply

    Hi Amy! Just want some clarification; totally not criticizing here! Please don’t take it that way! So, you mention that this is a review for the GM tote, however, your first paragraph keeps saying “PM”: One of my more recent designer handbag purchases was the Goyard St Louis PM tote. I was in the market for a new tote that I could use mostly for work & travel, and ultimately decided on the Goyard St Louis PM tote. I’m still so happy with my decision, so today I’ll be sharing my honest review of the Goyard St Louis PM tote, as well as answering some of your most asked questions.

    So I’m just curious…are the GM/PM terms interchangeable and they’re the same size regardless? I like the size of yours so I want to make sure I get the right one..thanks so much 🙂 xx

    • Posted 2.21.19 · Reply

      I’m so sorry! I had a typo (copy & paste – oops!) Its definitely the GM! The PM is smaller. Sorry for the confusion!

  5. Dana said:
    Posted 2.21.19 · Reply

    I LOVE my Goyard tote…but I will add that in really cold weather, the material freezes up and gets stiff and crinkly so I don’t really use it during the winter (in Chicago). Otherwise, I think it’s such a fantastic carryall!

  6. Kathryn said:
    Posted 2.21.19 · Reply

    Thanks for this great review Amy.
    I have the same colour in the St Louis but the next size down. I also have the same size LV Neverfull and I love them both amd could not pick one over the other.
    FYI in relation to price. I was travelling to Hong Kong and knew I was going to purchase a Goyard from the Peninsula store. I emailed ahead and got them to provide a price, in my case in Australian Dollars. They were most helpful and answered a couple of other questions I had by email. I was very impressed with the service.
    Love the new site and all of your content!

    • Posted 2.22.19 · Reply

      They really do have the best service! Glad to hear you were able to get them to help provide a price – I know not all boutiques are the same way. Also – Hong Kong is one of my FAVORITE cities! Thanks so much for your kind note! xx

  7. Allison said:
    Posted 2.21.19 · Reply

    Did you also check out the Artois GM? I have not yet seen it in person but they say it’s very similar, but with zipper closure. Was just wondering why you didn’t for that instead?

    • Posted 2.22.19 · Reply

      I actually didn’t know there was a zipper tote option, until recently. I might consider that style in a different size/color for the future!

  8. Whinnie said:
    Posted 2.24.19 · Reply

    This was such a detailed and informative post. Thank you, Amy!

  9. Courtney said:
    Posted 2.25.19 · Reply

    Great info, thanks for reviewing! Do you have any issues with holes in the corners of the canvas or the straps cracking at all?

    • Posted 2.25.19 · Reply

      Not at all!!! I have heard that using the bag in extreme cold temps (like Chicago & New York), people have had issues with leather cracking, but so far the bag has held up perfectly for me! xx